New Film4 logo
Posted by Chris @ 10:14 PM
As Film4 (not FilmFour anymore) is launching as a free to air channel on July 31st 23rd, they've rebranded with a new logo.
© Channel 4
I have to say I really like it. It really wraps up the whole identity of Film4 as a clever, stylish film channel (whatever one of those is). I want to say its post modern, 30s inspired art deco, but to be honest I have no idea which one of those styles it is, or what those styles really represent. But they sound good.
I'm not in the mood to do research right now into art history, so if anyone has any ideas as to what design era (or artist maybe as Tony mentioned at work) they've drawn inspiration from let me know. If I do drag my lazy fingers across the keyboard to do the research myself, I'll post an update here, if anyone cares!